Santa Cruz Bicycles Demo Day

The morning of June 3rd there was a certain electricity in the air unraveling in Truckee, CA.  Mountain bikes lubed with Gnar, tires pressure checked, and coffee sipped.  The anticipation of and early morning shuttle ride via Tahoe Mountain Guides to the Tahoe Truckee Super D along with our friends Arielle and Abbey from Santa Cruz Bicycles.

Santa Cruz bikes was on their way to Truckee from Downieville, CA.  If you have never heard of Downieville, look it up…it’s a mountain bikers mecca.  But that’s not to say Truckee isn’t in the same category.  Santa Cruz was going to host a mountain bike demo in Truckee, but first…let’s ride!

Tahoe Mountain Guides – Tahoe Truckee Super D Shuttle

All we had time for was a quick loop on the Tahoe Truckee Super D, but faces were all smiles.  The trail was riding the best it possibly could and the view of Lake Tahoe in its early morning haze was magical.  But, with half an hour to spare, it was now time to deploy to the Sawtooth Ridge trail head, set-up tents, get the Santa Cruz mountain bikes ready and hope for a decent turn-out of mountain bikers.

Santa Cruz Bicycle Demo Day

The crowd was a perfect size and bikes would roll out as soon as a bike was returned.  Arielle and Abbey fit bikes to the demo seekers as TMG signed-in guests, bike of choice they wanted to demo and talked bikes.  The fleet of  Santa Cruz bikes included: Blur TRC, Tallboy LT long travel 29er, Superlight 29er, Carbon Nomad, Carbon Blur LT & XC and Juliana women’s specific trail bike.

Santa Cruz Demo Bikes

Each rider returning via the Happy Face trial was doing just that, smiling.  Exclaiming “I love this bike”, riders were then sent to Cycle Paths Bike Shop to order a new Santa Cruz bike.  The event was a huge success with many thanks going to Arielle and Abbey of Santa Cruz; Cycle Paths Bike Shop and all who came out to demo a new Santa Cruz bike.

The TMG Crew

BS